When Anne Rice exploded onto the literary scene with the tales of the vampire Lestat, a new genre took flight. Her series dominated the bestseller charts for the years that followed, until she abandoned her New Orleans mansion, and the dark tales that haunted those shadowed hallways. Lestat and his kindred lay quietly in their silk lined coffins waiting for a new dark night.
In 2005 they walked again with the release of Stephanie Meyer’s Twilight, and the popularity of that novel and the books and movies that followed, breathed new life into the undead and the forces of darkness.
When Seth Grahame-Smith stumbled upon The Secret Journal of Abraham Lincoln, he decided to use the journal as his guide and reconstructed the true life story of our greatest president for the first time-all while revealing the hidden history behind the Civil War and uncovering the role vampires played in the birth and near-death of our nation. Although Abraham Lincoln is widely revered for saving a Union and freeing millions of slaves, his fight against the forces of the undead has remained in the shadows for hundreds of years. (more…)
(sacbee.com, Jan. 5, Allen Pierleoni)
The trend is toward layering entertainment, with playlists as part of the reading experience
We’ve become a society of multitaskers, and it’s no secret that some (Gen Y) are more adept at it than others (baby boomers).
So here’s a question, and be honest: Can you read a book and listen to music at the same time? Or does one distract from the other?
That’s a multitasking issue touched upon by JWT, one of the world’s largest specialists in “global brand communication” (read: an advertising/marketing agency), in its recently released trends forecast for 2009.
In JWT-speak, this particular trend – branded “distraction as entertainment” – goes like this: “Understanding that people do more than one thing at a time, content creators are turning what could be a negative (distraction) into a positive (an immersive experience). By layering a multitude of media into entertainment, they are creating content designed for simultaneous engagement.”
For our purposes, part of that picture is when authors compile playlists in tandem with their books, says JWT. The idea is for readers to listen to certain pieces of music while they read the authors’ books.
I phoned JWT’s director of trend-spotting, Ann Mack, to ask how trends are, well, spotted. Essentially, last year JWT spent time “talking with influencers (more…)