(Publisher’s Weekly, Mar. 9)
Though Lincoln Child doesn’t touor, that didn’t stop Doubleday’s publicity machine. E-cards went to his 10,000+ e-mail list, and a pre-pub promotion with Sony Reader gave away two chapters a week for the month leading up to publication. A free book offer was mounted at the Preston-Child fan club on Facebook, thousands of advance reader copies were distributed to booksellers and teaser chapters were included in the mass market release of Deep Storm. The result: a hefty 157,752 copies in print.