Doubleday launched Pygmy (copies in print: 124,600) with an East coast tour to Boston; New York; Baltimore; Philadelphia; and Washingotn, D.C. Palahniuk’s events drew sellout crowds of 300-600 people at each venue. Famous for his interaction with audiences, the author threw 250 inflatable, three-foot penguins-blown-up, signed, then deflated and shipped to the stores by Palahniuk – to the fans. Significance of the penguin? It was the power animal in Fight Club, and this year is the 10th anniversary of the Brad Pitt flick.
Order your signed copy of Pygmy by Chuck Palahniuk at www.vjbooks.com